Web Survey Bibliography
Title Comparing Propensity Score Weighting with Other Weighting Methods: A Case Study
Author Forsman, G., Varedian, M.
Year 2003
Access date 07.05.2004
Presentation pdf (32k)
Abstract This paper deals with weighting issues in Web surveys of the general population. A common way of conducting such surveys is to recruit a volunteer panel of Web users from which quota samples are selected. Inference from such non-probability samples relies heavily on the existence of good weighting procedures. A weighting procedure examined here is the propensity score method, which with certain assumptions has a potential for reducing selection bias in survey estimates substantially. In this procedure, a parallel probability-based survey – usually a telephone survey – is used to estimate the propensities of being in the Web sample based on a vector of covariates (“lifestyle” variables) measured in both modes. Critical for the method is an appropriate choice of the life-style questions.
We compare the propensity score method with conventional weighting techniques for a data set collected in 2001 by the Danish marketing research company Zapera in four Nordic countries: Denmark, Norway, Sweden, and Finland. The data were in each country collected parallel from Zapera’s volunteer Web panels and from independent phone number samples. Two groups of variables were studied: (i) the use of various hygiene articles and (ii) attitudes to local banks. In both samples a number of “modernity” statements were added, which the respondents could agree or disagree to. These statements are used as lifestyle variables for the propensity score weighting.
We compare the propensity score method with conventional weighting techniques for a data set collected in 2001 by the Danish marketing research company Zapera in four Nordic countries: Denmark, Norway, Sweden, and Finland. The data were in each country collected parallel from Zapera’s volunteer Web panels and from independent phone number samples. Two groups of variables were studied: (i) the use of various hygiene articles and (ii) attitudes to local banks. In both samples a number of “modernity” statements were added, which the respondents could agree or disagree to. These statements are used as lifestyle variables for the propensity score weighting.
Access/Direct link Homepage - conference (abstract)
Year of publication2003
Bibliographic typeConferences, workshops, tutorials, presentations
Web survey bibliography - Other (439)
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- An experiment comparing grids and item-by-item formats in web surveys completed through PCs and smartphones...; 2016; Revilla, M.; Toninelli, D.; Ochoa, C.
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